PI Spotlight gives private investigators a competitive edge online
Individual Strategy
Identify your business goals
Target your ideal customer
Plan a strategy to win
Top Quality Website
Professionally written content
Your colors and branding
Troubleshoot or rebuild
Improve Visibility
Quality SEO on your website
Google Maps strategy
Review management
As the owner of a private investigations agency, you know that clients come to you in times of great stress. They may be dealing with financial, legal, employment or other business concerns. They may be losing money to an employee who is stealing from them. Their business may have cyber security issues. Perhaps they are dealing with a criminal matter for which local law enforcement has given them insufficient support.
Or they have a personal issue such as a dating scam, a teenager who may be involved in risky behavior, possible marital infidelity, or their family’s online security.
In any of these instances, your future clients may have already been to one or more agencies and have been unsatisfied with their experiences, and perhaps spent a great deal of time and money on services that didn’t provide value. They may be frustrated and even suspicious of the industry as a whole. And yet they need the kind of help that only a professional can offer.
Now they turn to you.
How can you persuade investigation clients to put their trust in you?
By providing them with excellent, personalized service, of course, rather than a cookie-cutter approach.
By bringing integrity, professionalism, and respect for the difficult personal or business situation that brought them to your office, voicemail, or email inbox.
By communicating that each client is more than just a set of dollar signs.
By showing that you care about helping them.
Because that’s what you do.
But you also need to be certain that your website is performing for you.
How’s your PI website health?
If your business isn’t getting many inquiries, your website could be the problem. How do you know if your site is doing the job you need it to do?
You get a website audit.
A website audit should be an essential aspect of your business plan. It’s the way to know if your site is performing for all of the metrics that Google considers important. Ideally, it should be done at least once or twice yearly.
Here are the factors that a website audit considers.
- Content. How well does your content reflect your most important keywords?
- Speed. Are there technical issues that interfere with the site’s load time?
- Usability. How easily can clients find what they need on your site?
- Backlinks. Are other sites linking back to yours?
- Social media. Do you have a social media presence? Are you reaching your audience on the platforms you choose?
- Adwords. If you are paying to advertise on Google, how well are your ads performing?
All of these directly impact whether your clients can find you online, and are related to your website’s SEO (search engine optimization) rankings.
In addition, your site should:
- Use plain language and active voice
- Have persuasive calls to action
- Represent your brand (have a consistent voice, style, and design)
- Have content that’s necessary, accurate and relevant
If your site doesn’t check all of the boxes, your customers will have a hard time finding you. And that could mean lost business.