Whether your web copy needs a refresh or you’re building a new site, you need messaging that resonates with your site visitors (and potential customers), engages them, and makes them want to know more. We can help with any type of copy including About pages, service descriptions, landing pages, executive profiles, and custom pages for your site.
Personalized digital strategy for your investigation agency
There’s no point trying to get more investigation customers if you don’t know how. And to know how, you need a plan.
We begin by learning about you and your investigation agency. Who are you? What makes you different? How do you deliver what your clients are really looking for?
Once we understand your needs, we’ll develop a plan for success. It will be completely individual to you, and will take into account your business goals, competitors, market, capabilities and budget. At PI Spotlight we work with our clients where they are now, with an eye to where they want to be.
Ever wondered about social media for your investigation agency? Blogging? SEO? YouTube? Talk to us.
Quality website that brings out your best
Have you seen your competitor’s websites? Some of them are great, some not so much. We want you to be in the first group.
We’ll make sure your website:
- Looks great
- Loads fast
- Clearly shows your strengths
- Speaks directly to your customers in their language
- Ticks the right boxes for Google
Content that really speaks to your investigation clients
Well researched, professionally written, and regularly updated content is essential to a private investigations agency’s marketing plan.
Good content provides value to your audience, defines you as an expert, builds trust, enables you to build a content library that enhances your search engine results, attracts new customers, elevates your brand, and drives your website views.
In other words, you can’t afford NOT to have a great content plan. Content creation should be a fundamental part of your marketing strategy.
Let PI Spotlight write your emails, blog posts, newsletters, articles, ebooks, or anything else you need in the content world.
Private investigator blogs
A well-written blog helps build customer relationships while strengthening your authority and increase social exposure — in short, it builds a strong foundation for your marketing. If you think your private investigations agency can afford not to have a blog, think again.
PI Spotlight will create and maintain your blog, showcase your brand voice and keep your agency relevant with your customers.
Improve your agency’s visibility online
You can have the best looking website on the block, but it won’t help if nobody sees it. You need search engine optimization (SEO). SEO involves designing your website and other online properties so that they have a better chance to perform well on search engines.
At PI Spotlight we are experienced in a wide range of SEO techniques especially for private investigators. Some of the things we consider include:
Competitor analysis to see what they are doing – and how you can improve on it.
Keyword research and selection to match your website to what customers are already searching for.
Website speed and data optimization to give you a competitive edge with search engines.
Google Maps listing to give you another method to bring in customers
If you need SEO for your private investigator website, contact us.